01.

Sketching

02.

Digitalising

The challenge in this piece was to convey creativity in visuals. The problem was to keep it simple as well. I came to realise a solution was to refrain from too much frills. A subtle feeling of playfulness in the shapes was enough to also keep it professional. The cherry on top was the subtle hint to surfing.

03.

Icon

Through sketching I created an icon which could represent the feeling of flow, creativity and professionality. This resulted in the logotype with the icon being the main logo. The icon works really well for applications such as stamps for example, while the logo without the icon is smaller and immediately tells the viewer that Kevin’s Flow is a design studio.