Kevin’s Flow
Design studio

Kevin’s Flow is a design studio focusing on Logo Design and Illustration. Creativity, playfulness and flow are three of the core values. The creative brief mentioned to convey an open and professional appearance through the logo.

Old Kevin’s Flow logo

New Kevin’s Flow logo

01.
Sketching






01.
Sketching


02.
Digitalising
The challenge in this piece was to convey creativity in visuals. The problem was to keep it simple as well. I came to realise a solution was to refrain from too much frills. A subtle feeling of playfulness in the shapes was enough to also keep it professional. The cherry on top was the subtle hint to surfing.



03.
Icon
Through sketching I created an icon which could represent the feeling of flow, creativity and professionality. This resulted in the logotype with the icon being the main logo. The icon works really well for applications such as stamps for example, while the logo without the icon is smaller and immediately tells the viewer that Kevin’s Flow is a design studio.


Bright gold
#eba82a
Ink black
#1e1d23
Royal blue
#206ad6
White
#ffffff
Silver chalice
#b0b0b0
03.
Brand identity colors
03.
Brand identity colors
Royal blue
#206ad6
White
#ffffff
Silver chalice
#b0b0b0
Bright gold
#eba82a
Ink black
#1e1d23
Results
Final result
