Je bent een topper

Custom postcard

Creative brief

A client commissioned me to create a custom postcard to be sent to colleagues as a compliment for their way of working together. “Je bent een topper” in English would read something like “You are the best”. The goal was to create a bright and warm message. Something that could be sent as appreciation for the enjoyable teamwork.

01.

Sketching

While sketching I knew fairly quickly the direction to go in, based on the creative brief. The challenge for me in this piece was the color palette. I struggled for a while with knowing how to convey the right feel through the colors, while also keeping it clear and legible.

01.

Sketching

While sketching I knew fairly quickly the direction to go in, based on the creative brief. The challenge for me in this piece was the color palette. I struggled for a while with knowing how to convey the right feel through the colors, while also keeping it clear and legible.

02.

Digitalising

I ended up with the purple and turquoise color palette, but I was not satisfied yet. Throughout creating the digital piece I then decided to print a few color palettes to view them in actual lighting. I then decided to create an entirely different color palette and the client liked it :). The final result can be seen further below.

Results

Final result